Running a business can be very stressful and most owners will tell you there never seems to be enough time to get everything done. Most stay-at-home parents say the same thing. I am just crazy enough to try to take on both at the same time. However, as the owner of the business I have the ability to reduce that stress by making changes on the fly.
One of the benefits of running my own business is the ability to set and change the company direction. I don’t have to bounce ideas off of a boss to try to get permission to follow a new path. I have full free run 6 v2 femmes control to temporarily hold off new work so my plate is not too full or to make changes that bring in revenue faster. I build the business offering and the workload to benefit my personal and professional life.
As an entrepreneur my focus is on finding new opportunities where I can provide a service (or sell a product) for a profit to a person or company that needs it. But not all opportunities are created equal, and not even all opportunities that are good for me are good for business overall.
The key is that I look for a Win/Win transaction between my company and the buyer. If it’s not a win for both sides then I let the opportunity go. There are just too many potential problems that can arise from breaking this rule.
A Win/Lose looks good on the outside. My company would get the profit it expected but if the customer comes out not getting what they expected, that can have bad long-term results.
For instance, customer referrals are a big part of any business. Losing that long-term opportunity for a short-term gain is not a healthy business strategy. The immediate gain of making money is trumped later by having to spend extra time and cash to rebuild reputation. Moreover, we would have to spend additional money to generate the same amount of prospects as we would have received from referrals if the deal had been more equitable.
A Lose/Win is a desperate business move that I look to avoid. I often see small businesses or new entrepreneurs make this mistake because they feel that a less-than-ideal opportunity is better than no roshe run suede femmes opportunity at all. However, that’s simply not true.
If the company loses and the customer wins, that usually means you did the work for no profit or a loss. Additionally, even if the happy customer generates referrals, they will usually be to others who expect the same Lose/Win deal. While a practical thinker would say this type of thing should never happen, it’s actually one of the most common business problems I run across when talking to others.
Winning is always better when it’s a shared result. When both parties benefit, everyone feels good and everyone’s business grows.